SimChoice^sv is part of a renewed commitment by the members of the American Simmental Asssociation to promote profits among our genetics customers by preserving the source, age and genetic identity of SimGenetics further down the US beef chain. By offering the known added value of source and age verification technology the added value of SimChoice is relatively certain. The extra value of the program comes from the branding of calves and or fed cattle as SimAngus or Simmental Genetics so that end users may more effectively manage and market the cattle or beef they purchase.

Simmental Genetics in the US have gone through a transformation over the past 15 years like no other genetic source in the beef industry. Intense research and selection for production and end product traits have positioned SimGenetics at or near the top of all Contintal breeds for growth, efficiency, quality grade and retail yield. The time has come to take advantage of these genetic improvements by identifying feeder cattle that carry the added value of Simmental.

Researchers at the USDA Meat Animal Research Center, Clay Center, NE, have reported continously that the most valuable cattle for our industry are Continental x British cross cattle that properly utilize heterosis and breed complementarity to maximize profitability. SimAngus branded cattle are on top of the heap when it comes to ideally fitting that scenario. By combining the #1 Contintental breed for value with the reputation and marbling of Angus and Red Angus, then gaining necessary heterosis, these cattle fit almost all segments of the beef industry perfectly. Simmental Genetics tagged cattle offer additional growth, efficiency, and cutabilty for programs that benefit from added performance and retail yield. So whether you choose Simmental Genetics or SimAngus tagged cattle your outcomes are both predictable and profitable.

The cost for participation is currently set at $2.50 per head, plus tag shipping cost, for animals submitted electronically and includes an RFID button, a numbered SimAngus or Simmental Genetics hang tag, an on-site inspection for age and source. Animal records submitted by hard copy can be enrolled for an additonal $.50 per head.

For details on the participation in the SimChoice^sv program or for those interested in locating high-value Sim-influenced feeder cattle, replacement heifers or fed cattle please contact Marty Ropp or Jannine Story at the American Simmental Association 406-587-4531.