SimChoice is a multi-faceted commercial marketing program designed to promote and realize the value potential of Simmental influenced commercial cattle. Seedstock businesses such as the ASA primarily offer two significant resources to the larger beef industry. The first is certainly improved genetics. Since day one, the commitment to genetic progress by the members of our association has been the core strength of this organization. Today with the industry's longest running and proven multi-breed genetic evaluation program, the largest inventory based data reporting system and our commitment to structured young sire evaluation, you can ask for no better guarantee that the next generation of Simmental and Simmental influenced cattle will be superior to the last. Once genetic value improvement is guaranteed, the next step is to provide avenues in which to collect the extra dollars available from superior genetics. Certainly there are inherent cost savings that should be realized by using advanced genetic products in a planned crossbreeding system. However, very few open market businesses guarantee premiums for superior products even if they truly are more valuable than the average. That is where SimChoice comes in. There is documented additional value in Sim-Influenced genetics both on the maternal side and in the feeding and end product business. Simmental, SimAngus and Simbrah females carry a guarantee of advanced fertility, weaning production and reduced maintenance expense. That is why this industry has been seeking out these commercial females at a premium to improve the maternal side of their production systems. In addition, Sim-Influenced feeder cattle are back on the top of order buyer and feeder lists for the added value they bring in terms of growth rate and feed efficiency. These cattle offer feeders significant advantages in terms of cost of gain and marketing flexibility when compared to the melting pot of non-descript or straightbred cattle. With feed prices driving costs to all time highs, this industry is realizing the value of these improved Simmental based feeder cattle. With years of research and end product value selection now in place, the obvious carcass value Continental genetics of choice is also Sim-Genetics! No other cattle offer the potential of high yield, high marbling and high cutability available in Simmental crossbred steer and heifers. If you believe cattle that are 70% Choice or higher, 70% Yield Grade 1 and 2 and approach 0% discounted "out" carcasses can add dollars to your bottom line, then check out the cattle available at http://www.simchoice.net/ and consider the grid marketing options promoted through the 7070 beef marketing grid (http://www.7070beef.com/).
By using these and other marketing tools available such as the SimChoicesv age and source verification system offered through Micro Beef Technologies, this business can begin to stack value and receive additional dollars for superior cattle. Isn't that how the beef industry is supposed to work, more money for superior cattle and beef? | 