American Simmental Association

Beef Profit Alliance Video

Dr. Michael Dikeman shares video of steers finished for the 2012 Beef Profit Conference:
If you have interest in ASA's Carcass Merit Program and the factors of beef end product value, watch the new video we just put on our website. ASA and theRed Angus Association of America selected feeder steers to demonstrate several issues involved in feedyard and packer preferences. Dr. Dikeman even measures the shear forces of steaks from each resulting carcass! Even if you attended the conference July 2012 in Manhattan, don't miss reviewing this video. This video is another great reminder of why and how we can focus genetic improvement so our future of  making outstanding beef is assured.