If you'd like to increase the value of your seed stock operation, develop a more profitable cowherd, or increase the accuracy of the EPDs on your bulls, take a few moments to check out this video about enrolling in the Carcass Merit Program, and hear first hand from Carcass Merit participant Jim Butcher of Gateway Simmentals about his experience with the program.

To promote the ASA Carcass Merit Program, ASA has launched a new video spotlighting the carcass merit herds: Stuart Land and Cattle, Rosedale, VA; E.L. Peterson Ranch, Judith Gap, MT; the Bair Ranch Foundation Ranch, Martinsdale, MT; and the Wang Ranch in Wibaux, MT.  Watch it here