To promote the ASA Carcass Merit Program, ASA has launched a new video spotlighting the carcass merit herds: Stuart Land and Cattle, Rosedale, VA; E.L. Peterson Ranch, Judith Gap, MT; the Bair Ranch Foundation Ranch, Martinsdale, MT; and the Wang Ranch in Wibaux, MT.

Hear first hand from Carcass Merit participant Jim Butcher of Gateway Simmentals about his experience with the program. Click here to view the video.