American Simmental Association


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Sale Catalogs

Sale Date Catalog
7 P Ranch 40th Annual Production Sale Oct. 31, 2015 View Catalog
2nd Annual Route 66 Road to Success Sale 10/17/2015 View Catalog

American Simmental Association Hosts Simmental Celebration 2015 North American International Livestock Expo

American Simmental Association Hosts Simmental Celebration 2015 North American International Livestock Expo

When was the last time you gathered with your Simmental friends to celebrate the National Simmental Show? On Monday, November 16, 2015 from 2 p.m. to 5 p.m. the American Simmental Association (ASA) invites Simmental exhibitors, ASA members, customers, and all SimGenetics supporters to celebrate the National Simmental Show at the North American International Livestock Expo. Amid hors d'oeuvres and drinks, guests will have the opportunity to mingle with breeders, exhibitors, and ASA staff and view the NAILE Select Simmental Sale cattle.
This is an informal gathering, with food to be served throughout the afternoon, followed by the NAILE Select Simmental Sale at 5 p.m. in New Market Hall.
Event Details:

WHO: Simmental exhibitors, American Simmental Association members, and SimGenetics customers and supporters


WHAT: National Simmental Show Celebration and Gathering


WHEN: 2 p.m. - 5 p.m. on Monday, November 16, 2015


WHERE: Simmental sale aisle near the Livestock Office at the Kentucky Expo Center during the North American International Livestock Expo

Dave Nichols Saddle & Sirloin Portrait

Formed in 1903, the Saddle and Sirloin Gallery is a collection of more than 350 portraits of distinguished livestock industry leaders. Only one person among all species of livestock is honored each year.

This year, Corinne Fetter, executive director of expositions for the Kentucky State Fair Board, has announced that the Saddle and Sirloin Portrait Gallery inductee is Dave Nichols of Bridgewater, Iowa.

Click here for more information.


Dave is a long time Simmental breeder and past ASA Chairman and the first individual from Iowa and first Simmental breeder to be awarded this honor. Nichols Farm is graciously donating an animal to the ASA Simmental Simbrah Foundation to commemorate his induction. The 3-n-1 pair will sell on Monday, November 16th at the NAILE Select Sale, one day after Nichols is awarded this honor, with the funds going to the Foundation. For more information on giving to this cause please contact Holli Hatmaker, DP Sales Management. We congratulate Dave on this outstanding honor!

Four Trustee Positions Open


A total of four Trustee positions are open in three of the four regions as follows:

Eastern Area: No election for 2015-2016.
North Central: Dr. Calvin Drake, Manhattan, KS (term limited; not eligible for re-election).
South Central: Tim Smith, Giddings, TX (eligible for re-election).
Western: Bob Lanting, Twin Falls, ID (not eligible for re-election, but can serve an additional year as immediate past chairman).
Susan Russell, Sugar City, CO (term limited; not eligible for re-election).

ASA ruled and Bylaws provide that if a Trustee serves as Chairman of the Board dur- ing the final year of the second term, that Trustee will be able to serve an additional year as a voting member of the Board. Thus, Bob Lanting, as outgoing Chairman, qualifies to serve an additional year on the Board.



National Beef Cattle Evaluation Consortium

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What: 2015 National Beef Cattle Evaluation Consortium’s “Brown Bagger” – Advancing genetic selection in beef cattle: Improving current tools and developing new ones.

A web-based train-the-trainer session presented by the National Beef Cattle Evaluation Consortium (NBCEC ) free of charge. It can be viewed and heard directly in your office.

When: October 7 – October 28, 2015 (Wednesdays at Noon Central)

The Brown Bagger 2015 is comprised of five one-hour sessions at 12:00 noon (CDT/CST) on Wednesdays starting October 7, 2015 and ending October 28, 2015. We have maximum of 200 virtual ‘seats’, so first come-first served.

Registration: Online via

(Please note: All presentations will be recorded and made available to the public via If you cannot attend at least a portion of the live webinars please do not email or register for series. Please periodically check the NBCEC website for updated links to recordings.)

Intended audience:

The target audience for this educational program is county, district and state extension specialists, college/university beef instructors, allied industry personnel and other educators working with producers on beef production systems.

How program works:

All presentations will be delivered via the Iowa State University Adobe Connect web conferencing system. All slides and audio will be delivered via the internet using a common web browser. No telephone connections will be utilized this year. After you register, information on connecting to the web conference system will be sent out prior to the first session. All slides and audio presentations are archived for future availability to participants and works nicely to assist in future classroom educational efforts.

Program and speakers:

This year’s Brown Bagger is titled: Advancing genetic selection in beef cattle: Improving current tools and developing new ones. Topics of discussion will include an overview of the latest changes to national cattle evaluations systems, across breed EPD and multi-breed evaluation updates, update on the USDA funded beef cattle fertility genomics projects, what we have learned from sequencing efforts to date, Beef Improvement Federation guidelines updates, an overview of new beef cattle genetics/genomics educational website ( and the status of breed association’s deployment of genomically enhanced EPD systems. We are fortunate to have a panel of nationally recognized speakers including: Megan Rolf, Oklahoma State University; Larry Kuehn, USDA-ARS-MARC, Alison Van Eenennaam, University of California-Davis; Mark Enns, Colorado State University, Jared Decker, University of Missouri, Bob Weaber, Kansas State University; and Matt Spangler, University of Nebraska-Lincoln.

Please pass information on:

Please be sure to pass this information on to your fellow educators or breed association staff so they learn of this opportunity and can register as well.

Hosts and for further information:

Darrh Bullock

University of Kentucky

(859) 257-7514

Bob Weaber

Kansas State University

(785) 532-1460

Matt Spangler

University of Nebraska


DoubleTree Is Denver Headquarters

Once again, the DoubleTree Hotel Denver, 3203 Quebec Street will serve as headquarters for the ASA Annual Meeting, Foundation Auction, and ASA Board Meetings. A special Stock Show rate of $104 is available to ASA members; to reserve your rooms, please call 303.321.3333 and ask for the "Simmental" block.

A complimentary shuttle service is provided to the NWSS; schedules will be available in December.

Facts About Beef Website Debunking Myths About Beef

Myth: Beef doesn’t have a place on my plate as part of a healthy diet. Fact: Beef still has a place on your plate, and you can feel confident that there are a variety of ways to include beef on your plate as part of a healthy diet.  Read more.

Myth: Big beef uses antibiotics without regard for animal welfare or human health. Facts: Antibiotics are just one tool beef farmers and ranchers use to keep cattle healthy by treating and preventing the spread of illness. Cattle can pick up illnesses, just like humans, whether they’re out on pasture or in a feedlot with other ... read more.

Myth: Vegetarian diets are healthier than diets that include meat

The Facts: Experts agree that the healthiest diets include a balance of fruits and vegetables, whole grains, low-fat dairy and moderate portions of nutrient-dense lean meat and skinless poultry. In fact, there are some risks associated with vegetarian diets that don’t ensure adequate intake of important nutrients. A recent Glamour article notes a plant-based diet, plus lean meats and fish, is the diet that will make you feel your best.According to a recent Gallup poll, only 5% of American adults consider themselves to be vegetarians. However,  vegetarian diets are a frequent topic of conversation in the news and in daily conversations. With all the chatter about vegetarianism, you may want to find out if vegetarian diets really are healthier than diets that include meat.

Learn more about how incorporating lean meat, like beef, into your diet can ensure good health.

Feed Intake Project

The ASA Foundation's Feed Intake Project

  • -The collection of feed intake data is difficult and expensive—prohibitively so for most breeders.

  • -By working together, we can develop the means to leverage DNA in the genetic prediction of intake.

  • -ASA currently has intake records on roughly 3,500 head, collected largely on carcass merit program cattle fed at the University of Illinois.

  • -This project came to a close 5 years ago. Very little intake data have been submitted since the University of Illinois project.

  • -To develop effective DNA predictions, we must ramp up our collection of intake data.

  • -The ASA aims to collect feed intake data coupled with the carcass merit program starting in 2015 and we need your help.

  • -We ALL will benefit from the collection of this data—ASA members, member's customers and the industry.

  • -Donate to the American Simmental Simbrah Foundation earmarked for the Feed Intake Project and help make collecting feed intake data a reality for the ASA.


Call or email Fred Schuetze for more information. 817.894.0563

ASA New Headquarters Photo Diary



The construction of the American Simmental Association (ASA) state-of-the-art headquarters building located on a 4.3 acre lot one mile north of its current location is making significant headway.

Click here to view our photo diary. Pictures will be updated as the building progresses.

eBEEF is the beef genetics/genomics community of practice with eXtension.


Our mission is to foster a research and outreach community, engage beef cattle producers and ag professionals through trainings and publications, and support research and outreach projects.


Upcoming Sales

Download and view Simmental promotional videos.
  10/10/2015 New Day Genetics' Fall Sale Osceola, Missouri map
  10/10/2015 Belles of the Bluegrass Mt. Sterling, KY map
  10/10/2015 Mark Yazel Cattle Company's Fall Highlight Sale Vinita, OK map
  10/10/2015 Legends of the Blue Ridge Atkins, VA map
  10/11/2015 Factory Direct Female Sale West LaFayette, IN map
  10/12/2015 Burlap and Barbed Wire Female Sale Clay Center, KS map
  10/14/2015 RA Brown Ranch's 41st Annual Bull and Female Sale Throckmorton, TX map
  10/16/2015 Anchor D Ranch Pasture Treasures Female Sale Rimbey, AB map
  10/17/2015 Circle M Farms' 1st Annual Production Sale Grand Saline, TX map
  10/17/2015 Minnesota Beef Expo - All Breeds Sale Minneapolis, MN map
  10/17/2015 21st Annual New Direction Sale Seward, NE map
  10/17/2015 Route 66 SimGenetics Road to Success Sale Strafford, MO map
  10/17/2015 Tennessee Fall Showcase Lebanon, TN map
  10/18/2015 The Black Label Event, Volume VI Grandview, TX map
  10/18/2015 SVJ Farm Online Heifer Sale Amity, PA map
  10/18/2015 Ladies of the Valley West Point, NE map
  10/18/2015 Sullivan Farms' Maternal Legends Sale Dunlap, IA map
  10/20/2015 Six-R and AKA Online Sale Homer, IL map
  10/21/2015 Volk Livestock's Genetic Options Sale Norfolk, NE map
  10/22/2015 Tulsa Futurity Sale Tulsa, OK map
  10/23/2015 Buckles and Banners Sale West Point, IA map
  10/24/2015 Pennsylvania Fall Classic Sale Waynesburg, PA map
  10/24/2015 Simbrah Synergy Sale Giddings, TX map
  10/24/2015 Flying H Genetics 'Grown on Grass' Bull Sale Butler, MO map
  10/25/2015 Heartland Simmental Performance with Class Sale Waverly, IA map
  10/26/2015 The Female Sale at Eby Ranch Emporia, KS map
  10/26/2015 Rust Mountain View "Queens of the Pasture" Sale Turtle Lake, ND map
  10/31/2015 Michigan Simmental Association's Fall Sale St. Louis, MI map
  10/31/2015 7P Ranch 40th Annual Production Sale Tyler, TX map
  10/31/2015 The Magnolia Classic 2015 Starkville, MS map
  10/31/2015 Lady Diva Production Sale Centerville, IA map
  11/1/2015 Hawkeye Simmental Sale Bloomfield, IA map
  11/6/2015 Bull Power Sale Colbert, GA map
  11/6/2015 Ludvigson Stock Farms Herdbuilder Bull Sale-Fall Edition Shepherd, MT map
  11/7/2015 Western Showcase Cattle Sale Moses Lake, WA map
  11/7/2015 Rhodes Angus Female Sale Carlinville, IL map
  11/7/2015 Irvine Ranch 11th Annual Production Sale Manhattan, KS map
  11/7/2015 Land of Lincoln Altamont, IL map
  11/7/2015 Professional Beef Genetics Bull Sale Windsor, MO map
  11/9/2015 Nelson Livestock Outcross Opportunities Mature Cowherd Dispersal Wibaux, MT map
  11/10/2015 J&C Simmentals Female Sale-DP Online Sales West Point, NE map
  11/14/2015 Gibbs Farms' 10th Annual Bull & Replacement Female Sale Ranburne, AL map
  11/14/2015 Deer Creek Farm Simmental Sale Lowesville, VA map
  11/14/2015 Moser Ranch 23rd Annual Production Sale Wheaton, KS map
  11/14/2015 JRW Farms' 3rd Annual "Fall Harvest" Private Treaty Bull Sale Seminary, MS map
  11/14/2015 Trauernicht Simmental Nebraska Platinum Standard Sale Beatrice, NE map
  11/15/2015 Hudson Pines Farm Living Legacy XI Sale Campbellsburg, KY map
  11/15/2015 Ohlde Advantage Focus on Females 3 Marysville, KS map
  11/16/2015 North American Select Simmental Sale Louisville, KY map
  11/21/2015 Buckeye Best of Both Worlds Sale Newark, OH map
  11/21/2015 Missouri Simmental Association's Fall Harvest Sale Springfield, MO map
  11/21/2015 Shenandoah's Shining Stars Quicksburg, VA map
  11/21/2015 "Southern Excellence" Bull Sale Wadley, AL map
  11/21/2015 Yardley Cattle Company's Focus on the Female Sale Beaver, UT map
  11/22/2015 Red Dirt Divas Joint Female Production Sale Marshall, OK map
  11/27/2015 Ruby Cattle Co. "Livin' The Dream" Production Sale Murray, IA map
  11/28/2015 Foxy Ladies Bred Heifer Sale West Point, NE map
  11/28/2015 Grass-Lunning Simmentals' Female Sale LeRoy, MN map
  11/28/2015 Trennepohl Farms' Right By Design Sale Middletown, IN map
  11/29/2015 Cowtime Sale Wahoo, NE map
  11/29/2015 The Chosen Few at Janssen Farms Gilmore City, IA map
  12/5/2015 Next Step Cattle Co.'s Carcass Merit Bull Sale Auburn, AL map
  12/5/2015 A December to Remember at Pleasant Hill Farms Rockfield, KY map
  12/5/2015 Montana's Choice Simmental Sale Billings, MT map
  12/5/2015 Jewels of the Northland Sale Clara City, MN map
  12/7/2015 Dakota Made Production Sale Salem, SD map
  12/7/2015 Genetic Perfection Sale Fremont, NE map
  12/9/2015 Double Bar D Farms Simmental "She's Got The Look" Female Sale Grenfell, SK map
  12/12/2015 North Dakota Simmental Association's Showcase/Classic Sale Mandan, ND map
  12/12/2015 North Alabama Bull Evaluation Sale Cullman, AL map
  12/12/2015 Driggers Simmental Farm Bull Sale Glennville, GA map
  12/12/2015 Sandeen Genetics Buildin' A Brand Sale Bloomfield, IA map
  12/12/2015 Tom Brothers Ranch and DA Cattle Private Treaty Bid-Off Sale Campbellton, TX map
  12/12/2015 Hartman Cattle Company's 20th Annual Customer Appreciation Sale Tecumseh, NE map
  12/16/2015 Six-R / AKA Livestock Bred Heifer Sale Ogden, IL map
  12/19/2015 Pride of the Prairie Sale Chandlerville, IL map
  12/19/2015 South Dakota Simmental Source Sale Worthing, SD map
  12/21/2015 Value By Design Female Sale Anita, IA map
  12/28/2015 St. Nick's Eggstravaganza Online Embryo Event Seward, NE map