Simmental sires are now recognized by Integrity Beef Alliance (IBA) as part of their value-added program. IBA is a comprehensive beef production system, through which members can utilize standardized management practices, marketing outlets, data utilization, assistance procuring replacement cattle, and additional support. IBA's Terminal Calf Program provides members with the option of participating in a value-added calf sale and offers producers additional support such as data consultation. The Replacement Female Program offers producers the opportunity to market females to IBA Terminal Calf Program participants. IBA helps members produce a product that exceeds consumer expectations.

"Integrity Beef Alliance is pleased to announce the recent inclusion of the Simmental breed as an approved bull for use in the value-added program," said Robert Wells, Alliance Executive Director. "Simmental cows were already approved. We believe this will allow commercial producers utilizing Simmental genetics an additional opportunity to be recognized and receive premiums for all the value-added traits they build into their cattle. Integrity Beef Alliance has an 18-year track record of producing high-quality value-added calves for the industry and which consumers are demanding."

Chip Kemp, American Simmental Association Director of Commercial and Industry Operations, expressed ASA's enthusiasm about ASA's relationship with IBA. "The inclusion of SimGenetics into the Integrity Beef Alliance program is a win for all involved," said Kemp. "This allows those savvy, profit-focused commercial producers involved with IBA the freedom to incorporate today's Simmental influenced genetics to add serious value to their feeder calves and to add meaningful maternal merit as well. The evolution of SimGenetics, and the fact that this evolution is backed with fact-based science, makes for an ideal complement to the predominant cow base in the south central US. The data is clear, the overwhelming majority of commercial operations can benefit from an infusion of Simmental genetics. We are pleased the IBA leadership team has welcomed SimGenetics into their progressive and highly regarded data-driven program."

To learn more about IBA, please visit

Founded in 1968, the American Simmental Association is headquartered in Bozeman, MT. ASA is committed to leveraging technology, education and collaboration to accelerate genetic profitability for the beef industry. In keeping with its commitment, ASA, along with its partners, formed International Genetic Solutions - the world's largest multi-breed genetic evaluation of beef cattle.

Multi-breed Evaluation


IGS Releases Multi-breed Genetic Evaluation powered by BOLT

Multi-breed Genetic Evaluation powered by BOLT 


FAQs: IGS Multi-breed Genetic Evaluation powered by BOLT

What to Expect with Multi-breed Genetic Evaluation Powered by BOLT

The Value of DNA Information in the Multi-breed Genetic Evaluation Powered by BOLT

Multi-breed Stayability: First EPDs Using BOLT

Are the New BOLT-Derived EPDs More Accurate Than Previous Cornell EPDs?

International Genetic Solutions (IGS) is an unprecedented collaboration between progressive breed associations fervently committed to enhancing commercial profitability.  The collaboration has yielded the world’s largest genetic evaluation of beef cattle with over 17 million animals and 120,000+ genotypes.

In keeping with our commitment to the cattle industry, IGS is pleased to announce the IGS Multi-breed Genetic Evaluation powered by BOLT.  The new genetic evaluation provides more predictive EPDs, better use of genomics, more accurate accuracy reported with EPDs, all with weekly evaluations.  The announcement ushers in a new era in genetic evaluation — an era made possible by a genetic evaluation system dubbed BOLT (Biometric Open Language Tools, owned by Theta Solutions, LLC).  

Click to read:  
IGS Releases Multi-breed Genetic Evaluation powered by BOLT

click to listen to all presentations

ASA's Chip Kemp presents at the 2018 Strategy Forum on Livestock Traceability

Listen to his presentaion here:

Data Collection: Coercion or Collaboration
Audio PDF Chip Kemp - Director of IGS Commercial and Industry Operations



American Simmental-Simbrah Foundation Auction

Join the ASF Auction Following the Foundation Gala, Sunday Evening, January 20, 2019, in Denver at the DoubleTree Hotel (3203 Quebec Street).  The auction will also be online at

Visit for auction details and to view the auction items!

Just how long does it take to get from a DNA test request to a result on Herdbook? Give yourself a two-month head start to be sure. Check this link to learn more about testing requirements, timelines, and top tips for success!



Is your cow herd a part of ASA’s Total Herd Enrollment program? Spring 2019 enrollment opened on October 15. Any females calving between January 1 and June 30, 2019, need to be enrolled by December 15, 2018, to take advantage of the lowest enrollment fees.  Don’t delay, enroll today! #simmental #simgenetics #totalherdenrollment #beefcattle #data

For a quick refresher on updating your THE inventory - read and follow our blog Have U Herd?

Got pics? ASA Publication, Inc. is always looking for photos for the Register and SimTalk: covers, editorial, and advertising.

  • The vertical format works best for front covers, both vertical and horizontal advertising and editorial.
  • High-resolution, large format, original image
  • $100 for every photo used on the cover of the Register or SimTalk and $50 for every photo used in an ASA ad or editorial. The one-time payment will be rendered upon the use of the photo.
  • All photos become the property of ASA and ASA Publication, Inc.
  • Include a detailed description of location and cattle along with complete contact information: name, address, and phone number.

Submit photos to This email address is being protected from spambots. You need JavaScript enabled to view it.


#simmental #simgenetics #beefcattle #cattlephotography

Unprecedented awareness of your feeder calves. No cost! The IGS Feeder Profit Calculator identifies the relative value of your feeder calves and provides a third-party certification to data-driven buyers. Follow the link in our profile to learn more today! Know. Or guess. You decide.

What is it?

#internationalgeneticsolutions #beefcattle #profit

Order your book today!

Louisville is the second of four major PTP shows that make up the Ring of Champions program. 

#progressthroughperformance #simmental#simgenetics #beefcattle

Click for more info.



Dr. Wade Shafer addressing the World Simmental Fleckvieh Federation Congress at Ft Worth Texas. Photo credit: Fred Schuetze.  

    View the presentation in two segments:  View part one.           View part two.

Price slides are a fact of life in marketing feeder cattle. Here's a look at how it works.          |        
Nevil Speer             
Over the past month, this column has focused on the feeder cattle market and various value drivers in an effort to help producers better understand market principles while marketing is fresh on their mind. Previous columns have focused on: 
Most of that discussion is fairly straightforward and generally easy to illustrate and explain.  That's especially true given that all of it's categorical. For example, cattle are either weaned or they aren't - and there's a distinct value difference between the two categories.
But when it comes to dealing with price slides and/or weight stops (never mind shrink for this discussion), my experience has been those principles are generally more difficult to understand.   Price slides effectively adjust the price downward as cattle exceed the contract base weight.  Meanwhile, weight stops establish a hard break - any weight beyond the weight stop will not be paid for, thereby establishing a total dollar ceiling.  

This week's illustration highlights a straightforward example for 640-pound calves priced at $155 per cwt with a $10 per cwt right-side slide (a slide applies only to the cattle as they get heavier), no slide window (zero tolerance beyond the base weight) and a 25-pound weight stop in place. 


Bozeman, MT-The American Simmental Association (ASA) celebrated its 50 years anniversary in conjunction with their annual Fall Focus board meeting and educational symposium at the ASA headquarters in Bozeman, August 25-29. Educational sessions, interactive committee meetings, and a pitchfork fondue highlighted the event, offering something for commercial and seedstock cattle producers alike.


To kick off the five-day event, 300-people--including local residents, former ASA staff, members of the association, international cattle producers, and many more with ties to the Association-- were in attendance for ASA's 50-year anniversary dinner on Saturday, August 25. Participants enjoyed a pitchfork fondue and live music by Sam Platts and The Great Plainsmen, Pony, MT. Dr. Bob Hough introduced his new book, Simmental's American Journey, highlighting the Simmental cattle breed in the United States. In addition, Wade Shafer, ASA's Executive Vice President, took a look back at the progression of ASA since its founding in 1968.


Dr. Wade Shafer and Steve McGuire presenting "From Airplanes to Video Games"The educational sessions featured presentations from industry professionals, scientists, and ASA leaders discussing ASA's Genetic Evaluation System, the IGS Multi-breed Genetic Evaluation powered by BOLT, genomics, EPDs, and the National Cattle Evaluation. The speakers include: Dr. John Pollak , Professor Emeritus Cornell University; Dr. Bruce Golden, Theta Solutions, LLC;  Dr. Wade Shafer, ASA's EVP; Steve McGuire, ASA Chief Operations Officer; Dr. Mahdi Saatchi, Lead Genomicist, International Genetics Solutions; Charlie Will, Former Manager of Holstein Sire Program for Select Sires; Dr. Matt Spangler, University of Nebraska-Lincoln; and Dr. Bob Hough, author of Simmental's American Journey. The day wrapped up with a dinner hosted by the Montana Simmental Association.


In addition to the educational session, the ASA Board of Trustees held their fall board meeting, which included interactive committee meetings, giving cattle producers the opportunity to connect with the ASA Trustees. The ASA staff reported on association programs and answered questions. ASA's processing team held their inaugural Herdbook Services tutorial session focused on the most useful functions of ASA's data reporting system.   Pictured to the right is Dr. Wade Shafer and Steve McGuire presenting "From Airplanes to Video Games".
To view video presentations and more photos please visit


Click here to view all videos.

Meet Cathy Eichacker          |             Salem, South Dakota                         

Cathy Eichacker, the newest member to the Foundation, grew up in Salem, SD. Eichacker married her high school sweetheart, Steve, and they moved to the family farm and continued growing the Simmental herd that Steve’s dad, Raphael, started in 1971. Raising registered Simmental cattle was a bit different for Eichacker since her family raised hogs and had a small herd of commercial cattle. Eichacker & Steve have three children, Amanda (Dana) Buttemeier, Nick (Jordan) Eichacker, and Adam Eichacker, and three grandchildren, Hunter, Taylor & Ellie.

Eichacker worked as an Assistant Finance Manager for 25 years before deciding to transition back to working full-time on the farm. Along with working on the farm, Eichacker has been a volunteer for the County Fair Board, 4-H Leader, the Salem Summer Youth & Rec, and many organizations for St. Mary’s Catholic Church.

For the past 20 years, Eichacker has been the junior advisor for the South Dakota Junior Simmental Association and has also served as Secretary on the South Dakota Simmental Association (SDSA) Board. The SDSA has hosted the North Central Regional Classic twice in the past six years with Eichacker taking the role as coordinator. “Working with our youth, the future of our breed has been such a delight, watching these kids grow each year from crying the first time they took the Cattleman’s Quiz, to getting up enough nerve to compete in the public speaking contest, and then winning a prize. The smiles on their face are priceless,” she states.

“I’m excited to be a part of the Foundation Board and help out anywhere I can. I have seen the benefits of AJSA and we are very fortunate to have this program available for our youth, they are not only showing cattle, but developing lifelong skills and making lifelong relationships,” Eichacker shares, “Donating to the Foundation is an easy decision, what better place to contribute…but to the future of our breed. I am eager to learn all about the Foundation and work with my fellow board members and junior members.”

This is a specific objective that the ASF supports:

Each year state associations host to the largest SimGenetics event in the country, one of the most prestigious youth livestock events, the AJSA National Classic. With each year’s National Classic bigger than the last, more and more SimGenetic enthusiasts attend the National Classic and purchase SimGenetics; at the same time, state associations are saddled with a growing financial responsibility in hosting. Help lighten the load by contributing and ensuring many years of AJSA National Classics to come.


Meet Foundation Board Member Bob Mullion

Palo Verde Valley, CA

Bob, Jamie, Michael and Jamey Mullion operate Red River Farms, a diversified farming operation in the Palo Verde Valley, along the Colorado River near Blythe, California. They run 150 purebred and SimAngusTM females on irrigated pasture, focusing on performance, calving ease, and phenotype. Bob managed a full blood operation in Colorado following graduation from Cal Poly, and has been passionate about the breed ever since.

Mullion is a strong believer that the future of the Simmental breed is dependent upon its youth and is an avid supporter of the Western and National AJSA programs. One of his greatest joys is watching his granddaughters, Madison, Logan, and Hayden in the showring.

This is a specific objective that the ASF supports:

The Eastern and Western Regions have each formed state groups to fundraise for their yearly Regional Classics. The Eastern Regional group hosts a fundraiser at the NAILE each year, allowing states in the east to step up more freely to host classics, due to a lower financial cost. The Western Region has also formed their own group. The key is to see states within a specific region as one unit, rather than individuals. The establishment of these regional groups is to raise funds for the Eastern and Western Regional Classics, despite which state holds the classic




Scott Cowger

Meet Foundation Board Member Scott Cowger

Kansas City, Missouri

Scott Cowger purchased his first Simmental bred heifer in 1982 which led to an active involvement with the AJSA growing up. Cowger then became active at a state level in Missouri. He has served on the Missouri Simmental Association board as well as the ASA Board for three years. His involvement has rubbed off on his daughter Jordan, who is currently the AJSA President.

Scott and his family enjoy attending the AJSA National Classic each year. He believes that the Simmental breed has the best National Classic with the various events youth compete in to become well-rounded individuals. This involvement over the years leads to their giving to the Foundation. Being involved with this breed for over 35 years he is a passionate believer in the American Simmental Association and its members.  Cowger states, "The future is very bright in our youth and the scientific data we as a breed have compiled is second to none.  Ensuring the future of our breed for years to come would be the biggest reason someone should support the foundation. There are numerous areas of interest and working cooperatively through financial donations would greatly assist the breed for years to come."

This is a specific objective that the ASF supports:
AJSA Canadian Exchange Project. Each summer, two AJSA Board of Trustee members are randomly selected to attend the Young Canadian Simmental Association National Classic. This is more than just an opportunity to travel, but rather an opportunity for AJSA members to learn about international agriculture, and gain new friends in an attempt to build their resume and personal experience.


Meet Foundation Board Member Lori Eberspacher            |            

Marshall, MN                            
Family: husband, Val; daughter Amanda, favorite son-in-law Mark and granddaughter Kinslee Hope                       
Employer: Owner of Eberspacher Ent Inc Sale Management for 30 years.                

Lori Eberspacher is no stranger to the Foundation. Along with her husband, Val, Eberspacher lives in Marshall, Minnesota, where they operate Eberspacher Enterprises Inc. Sale Management. Both Val and Lori were raised on purebred operations, as well as raising their daughter, Amanda in the cattle industry. The seedstock business is near and dear to their hearts. The Eberspachers have been promoting the Foundation and the AJSA for the past 21 years, and Lori has strong conviction toward the cause.

“It is my belief that if you have a strong Junior program, you will have a strong breed association for years to come. The AJSA has been so successful at allowing youth who love the livestock industry to follow their dreams and in the process, teach them the importance of the dedication this breed has done for making the science/research equal the success of this breed,” Eberspacher states. “That is the reason I believe in supporting the Foundation to be able to touch the lives of so many youth in a positive way. The Foundation is set up to allow everyone to support their interest and add to the breed for research, science, education, and youth. There is a place for everyone to support the Foundation, and yes, one person can make a difference!”

This is a specific objective that the ASF supports:

Established in 1981, the Merit Award is designed to provide recognition to junior members who have made “significant contributions to their community, home, family, school and the Simmental or Simbrah breeds of cattle.” As college tuition continues to increase, the Foundation continues to support 16 AJSA members each year by awarding over $26,250 in scholarships, 11 Silver Merit Awards and 5 Gold Merit Awards, to help them continue their collegiate educational endeavors.

Tonya Phillips grew up in Iowa and was a member of the Iowa Junior Simmental Association. She and her brother were fortunate enough to exhibit two Simmental heifers across Iowa and attend regional and national events. Phillips absolutely loved her time in the AJSA and also served on the AJSA Board of Trustees. She met her husband Chan while attending one of the National Classics.

Phillips shares, “We both realized the value of the AJSA and the lifelong skills that juniors learn. We knew that we wanted our children involved as well. There are many areas that donors can designate their funds within the Foundation.”. She encourages people to contribute to the area that they are passionate about so that area can be expanded and help educate members. A teacher for 27 years, Tonya will be retiring this month and moving to Oklahoma. Chan and Tonya have two children: her son, AK, who is an active AJSA member, and Morgan, former AJSA President, who recently married Sam Wallace. 

This is a specific objective that the ASF supports: 

AJSA Canadian Exchange Project: each summer, two AJSA Board of Trustee members will be randomly selected to attend the Young Canadian Simmental Association National Classic. This is more than just an opportunity to travel, but rather an opportunity for AJSA members to learn about international agriculture, new ideas to progress the association, and gain new friends in an attempt to build their resume and personal experience.



Dr. Mikell Davis, DVM

Starkville, Mississippi

Family: Wife, Mary Cheek Davis; daughters: Laura (Jon) Conroy, Lisa (Tony) Rook, Sara (Steve) Lyle; grandchildren: Morgan, Lauren, Erin, Lindsey, Justin

Employment: Little Creek Farm, LLC and retired from the College of Veterinary Medicine at Mississippi State.

Mikell Davis, DVM is retired from the College of Veterinary Medicine at Mississippi State University. His family owns Little Creek Farm, LLC (ASA 182335) which purchased its first full Fleckvieh Simmental cattle in 1993, and maintains the herd today. Davis enjoys attending sales for the personal interaction with other cattle breeders.

As a supporter of the breed, Davis encourages others to give to the Foundation to preserve and enhance the present for the future. Davis and his wife, Mary, live in Starkville and have three daughters and five grandchildren.

This is a specific objective that the ASF supports:

Walton-Berry Graduate Student Support Grant supports graduate education with an emphasis on genetic improvement of livestock. The fund originally started by Jim Berry of Wildberry Farms honors Dr. Bob Walton’s lifelong efforts in animal breeding and raising Simmental cattle. Walton-Berry Graduate Student Support Grant funds graduate education in research programs to directly improve applied livestock genetics and help build future experts in animal breeding. There are two awards - one for $5,000 and a second for $3,000 for graduate education programs; each recipient contributes to ASA Publication, Inc. regarding their research both SimTalk and the Register.

Emily Brinkman                  
New Bavaria, Ohio                   
Family: Parents: Tim & Peg, Brother Kyle             
Employment: Creative Director/Owner of Generation 6 Marketing.            

Emily Brinkman hails from New Bavaria in northwest Ohio. The AJSA has been a big part of Brinkman’s life because her parents Tim and Peg took her and her brother, Kyle, across the US to participate in the Regional and National Classics. She has served on the AJSA Board from 2008-2012, serving as President in 2011. Today, Brinkman owns Generation 6 Marketing, an agricultural marketing, and graphic design business, and is actively involved with her family’s 75 head cow-calf operation. She has donated her graphic design and marketing talents to AJSA and ASF projects since her time as an AJSA member ended.

Brinkman believes that each segment of the Foundation (Education, Research, and Youth) supports programs important to the Simmental breeds’ success. The youth program provides a strong foundation for the future membership, but we're also able to give the next generation the tools through education and research to continue the success of the Simmental breed. She also knows the impact the AJSA had on her life. “I strongly believe future generations should have the same youth program opportunities. Not only are youth programs important to me, but also the success and longevity of our breed,” says Brinkman.


Mark Smith          |    Picayune, Mississippi          
Mark's family includes his wife Debbie, their daughter Jessica, and their son Alan, his wife Sara Catherine, and two wonderful grandchildren, Ross Alan and Ella Catherine. 
Employment: Re/Max Premier Group for 15 years, previously ABS for 22 years.

Mark grew up in the dairy business until 1988, raising Registered Jersey cattle with his brother Neal and father Ezra Smith. In 1972, he learned to AI and began AIing his neighbors' herd of Simmental cattle. At this time he learned how much performance the breed offered. In 1988, after dispersing the Jerseys, Greg Brown, a Mississippi Simmental breeder, assisted him in getting in the breed. Mark purchased his first Simbrah in 1989. Jason Todd and Jennifer Rogers introduced the Regional and National Classics to the Smith's as they were showing some of the Smith's calves, and invited them to tag along. Once they realized the AJSA program was more than a cow show with the contests such as judging, sales talk, quiz, and speaking, they were hooked! It is the only show they attended that more kids were winners other than just the Grand Champion owner.

The AJSA is so much more than the show. Character building, leadership development, work ethic, people skills, plus making a lot of friends for all involved. The Smith's children, Alan and Jessica, benefited greatly from the AJSA program. It is truly priceless, and that is why we give to the Foundation. Not only that but you can earmark your giving, and the Foundation board will use it where specified. AJSA youth is the best investment for Foundation dollars there kids are living proof.

Profiles will be added weekly!

Go to to order your copy.

Excerpt from the Foreword written by Dr. John Pollak.                             

"The reader of this book will gain knowledge of the history of the Simmental breed, the Association and the people behind the breed. Embracing the story of Simmental in the United States beef industry may help create a sense of accomplishment and relevance that current membership can take pride in as they carry the banner of the breed forward. But there is also value in studying history. Generations of cattle and of the ranchers and farmers who produced those cattle have come and gone over the past 50 years. They faced cyclical cattle markets, environmental and social issues, and challenges that come from moving an organization and a diverse membership forward. They made mistakes and at times got off course, yet learning from these miscues prepares today's leaders for making future decisions. Bold decisions were made that created positive change and should instill confidence in future leadership as they seek to be innovative in new endeavors. The constant threat in the past is that they continued to adhere to the core principle of data collection and utilization. Hence, I encourage all who read this book to keep in mind how knowledge of this history will help in addressing current aspirations for producing better cattle while addressing new challenges that face not just Simmental but the entire cattle industry".  

Paulette Cochenour and Lilly Platts researching and locating photos for Simmental's American Journey.    

Paulette Cochenour and Lilly Platts locating photos and researching for the history book.

"Simmental's American Journey" will be available for purchase at Fall Focus 2018 and 50 Year Celebration! Stay tuned on how to get your copy if you can't make it to the celebration!

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