Visitors at ASA Headquarters

Wade Shafer, ASA EVP with Safety Agents from The National Farm Bureau. The ASA Headquarters was one of their stops along their annual convention.



Two Australian commercial producers, Doug Houston, Wombat Hills Simmentals, and Scott Worthington, Wombat, New South Wales, visited ASA Headquarters on their tour through the US. Left to right: Doug Houston, Leoma Wells, ASA Staff, and Scott Worthington.


Steve & Penny Radakovich, Radakovich Cattle Company, Earlham, IA, visited the office recently while on vacation. Left to Right: Penny Radakovich, ASA’s Director Jackie Atkins, Steve Radakovich.


Wesley and Kelsey Nicholson, and their son Oliver, made a stop by the ASA office while on vacation in Montana. The family is part of C Diamond Inc. in Dawson, ND, and received a tour of the headquarters from ASA's Erika Tinetti.


New Simmental breeders Tom and Tonya McLeod, Columbus, IN, dropped by the headquarters while they were in town visiting family and friends.


Terry with ASA's Lilly Brogger

Terry Hedeman, Lockwood, Missouri, stopped by the ASA headquarters on his way through town on vacation. His family raises commercial cattle, regularly using SimAngusTM bulls.


Bradley Gibbs of Gibbs Farms, Ranburne, Alabama, stopped by to see the new ASA headquarters for the first time. Gordon Hodges, ASA Trustee, accompanied him. The two were passing through after a week attending bull sales from Minnesota to Montana.

(Pictured left to right:  Bradley Gibbs, Leoma Wells, ASA staff, and Gordon Hodges)

Left to right: Wade Shafer, CEO, Shane, Coy, Beth Temple, Kellen Wilson, and Jimmy 
Shane, Beth, and Coy Temple from T-Heart Ranch along with ranch hand, Jimmy Stewart, and family friend, Kellen Wilson, of Hulett, Wyoming, dropped by to visit the new ASA headquarters.
T-Heart Ranch, located just outside Center, CO, is known for producing genetics that resist the deadly brisket disease, often associated with grazing cattle up to timberline at 11,000 feet of higher. Recently, in conjunction with NWSS, the Colorado Simmental Association recognized the T-Heart Ranch as the 2016 Breeder of the Year.

Nancy Chesterfield, ASA Pubs ad sales manager, visits with Nancy and Don Burnham from Prickly Pear Ranch, Helena, MT. The Burnhams stopped in to visit the ASA headquarters on their way home from TX.


Montana State University Animal Science students visit the ASA headquarters and listen to a presentation by Wade Shafer.


The Northeast Community College Livestock Judging Team was in Bozeman visiting Montana State University and stopped by the ASA headquarters for a tour and lecture lead by Wade Shafer, EVP.


Morgan and Kyle Wadsworth, Dows, IA, toured the office courtesy of Leoma Wells. The Wadswoths dropped by on their way to see Yellowstone National Park.


Wade Shafer, ASA EVP; Bob Patacini

Bob Patacini, Patacini Cattle Company, Moses Lake, WA, stopped by the ASA headquarters for a quick visit on his way to Montana State University. In addition to raising seedstock cattle, Patacini is also an ultrasound technician.


Wade Shafer, Nancy Chesterfield and JR Aufforth

JR Aufforth, Aufforth Northern Plain Simmental, Bowbells, ND, toured the ASA headquarters.


Wade Shafer, Nancy and Tom Hill, Leoma Wells

Nancy and Tom Hill, Stanford, MT swung by the office while they were in town celebrating a family member's graduation from MSU.


Pictured left to right:  Wade Shafer, Jannine Story, Norma and Joe Hoagland 

Joe and Norma Hoagland from Leavenworth, KS stopped in the ASA headquarters this week.  As the birthplace of Black Herefords, J&N Ranch is located along the Missouri River northwest of Kansas City and is home to the Hoagland family’s cattle seed stock business.


Wade Shafer, ASA EVP with Safety Agents from The National Farm Bureau. The ASA Headquarters was one of their stops along their annual convention.


CENTENNIAL, Colo., May 9, 2017 /PRNewswire-USNewswire      |       Ever wonder what the difference is between grass-fed and organic beef? Confused by terms like "antibiotic-free" and "raised without antibiotics"? New tools are now available to help consumers answer these and many other questions about today's beef production.  

"Today's consumer demands transparency and more information about how their food, including beef, is raised and grown," Mandy Carr, Ph.D., senior executive director of Science & Product Solutions for the National Cattlemen's Beef Association, a contractor to the Beef Checkoff. "Cattle farmers and ranchers are committed to providing answers to their questions."

Consumer research conducted by the National Cattlemen's Beef Association and funded by the Beef Checkoff indicates that consumers are confused about terms commonly found on labels such as "grass-fed" and "organic." Additionally, some consumers have questions about the use of antibiotics in cattle production. Two new factsheets walk consumers through how cattle farmers and ranchers use antibiotics in accordance with Food and Drug Administration guidelines and the choices consumers have when buying beef in their local supermarket.

Decoding the Label: Know Your Beef Choices
Beef labels can be helpful, but they can also cause confusion in the meat case. Terms like grain-finished, grass-finished, certified organic and naturally raised may be confusing to some; this fact sheet breaks down the four common labels and what they actually mean, based on U.S. Department of Agriculture definitions. 

Antibiotics Use in Cattle
Antibiotic use in livestock is a hot topic with consumers. It is also top of mind for the beef producers who want consumers to know that we care about the issue and what we are doing to address it. The Antibiotic Use in Cattle fact sheet addresses consumer questions about how and why antibiotics are used and what the Beef Quality Assurance program is doing to educate producers about best practices. This tool helps consumers feel confident knowing that antibiotics are only given to cattle to treat, control or prevent disease. 

Research shows that 88 percent of the millennial parents polled approved of the new Antibiotics Use in Cattle fact sheet saying that it was meaningful and it made them feel better about how beef is raised.

"This feedback affirms these tools will be helpful as a resource for both our partners and consumers," said Carr.

To download the new tools or to find answers to other beef related questions, visit

About the Beef Checkoff 
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen's Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen's Beef Board, with oversight provided by the U.S. Department of Agriculture.

By Josh Maples, Mississippi State University      |      

It was reported last week that China has agreed to allow beef imports from the U.S. for the first time since 2003. This announcement follows a very similar announcement made in September of 2016, though no actual trade has occurred yet. Gaining access to the most populated country in the world would be a very positive development for the U.S. beef industry. China represents a multibillion-dollar market and has the greatest growth potential for beef consumption of any country in the world. China has a large and growing middle class and has experienced steady increases in beef consumption. China and Hong Kong combined to be the largest beef importers in the world in 2016. While the U.S. already exports to Hong Kong, 87 percent of China’s 2016 beef imports were from Brazil, Uruguay, Australia, and New Zealand.

If the U.S. is going to be able to export beef to China, a bilateral agreement over trade specifications must be reached by both countries. The three step process for resuming trade was discussed in a USDA Foreign Agriculture Service report last September (available here). The first step was lifting the ban on U.S. beef. The second and third steps involve negotiating export protocol conditions and an audit of these protocols. The report also pointed toward the discussion of traceability requirements as part of the protocol negotiation. The announcement made last week should be viewed more of a repeat of the first step.   Continue reading

Grandin says, “When the opportunity arises, you got to go for it.      |      

Temple Grandin, a world-renowned professor of animal sciences at Colorado State University for the last 26 years and outspoken advocate and role model for people with autism, will be inducted into the National Women’s Hall of Fame in September. Grandin barged through many barriers in the science world both as a woman and as somebody diagnosed with autism. She is a pioneer in the field of animal welfare, the author of several books and articles, and was portrayed by Claire Danes in the 2010 HBO film, “Temple Grandin.”

On her way to speak to graduate students in Edinburgh, Scotland, Grandin, 69, discussed her work, where she believes the future of education is in “quirky” people like herself.

Q: What was your reaction when you found out you were going to be inducted into the National Women’s Hall of Fame?

A: I was really excited about that. I found out a couple months ago but they said I couldn’t tell anybody about it until it was official. I didn’t tell anybody but now I’m telling everybody.

Q: What does being in the hall of fame mean to you?

A: I was one of first girls working with cattle and you had to be good at what you did. I was just determined that I could do it and make myself good at what I did. When I started, the only women working in feedyards were the secretaries. I got a reputation for writing good, accurate articles for the farmer’s ranch magazine. I covered cattle meetings, but then I got the opportunity to design something and I wanted to make myself the best at it.

Q: Many consider you an inspiration, especially for women and those who are on the autism spectrum. What do you hope those people take away?

A: You’ve got to work hard I found, especially when I started. Like I said, I had to be twice as good as a man. I’ve been at a site where a man could totally screw up the construction and still have a job. I’m talking a million dollar project. You just had to make yourself really good. I saw that movie, “Hidden Figures,” and they were discriminated against, and it was horrible but they were going to prove they could do it and they were the ones who were going to calculate John Glenn into space. One of things I want to point out is I never went to any protests or marches or participated in that kind of stuff.

Sometimes you have to just go through a door when there’s a door. There was a scabies outbreak in the cattle in Arizona and the way you treated them was by putting the cattle through dipping vat. I was offered to design the vat and I said,”Yes, I will do it.” It took me three weeks just to get the drawings together for it and I had a total of five of those projects.  When opportunity arises, you gotta go for it. The thing is, you never know where a door is going to be.

Continue reading

Leading the BIF Mission

By Beef Improvement Federation       |      

When your passion in genetics and seedstock marketing sparks during your grade school years, you have more time than most to make a mark on the industry. This year’s Beef Improvement Federation (BIF) President Martin “Marty” Ropp has spent his lifetime making a difference in the livestock business and in recent years specifically the beef industry.

Marty will end his one-year term as president at the 2017 BIF Research Symposium and Convention May 31 to June 3 in Athens, Georgia. (See sidebar about this year’s symposium and convention.)

“Marty has been a visionary leader,” says Jane Parish, BIF executive director. “While on the board he has always looked to the future and considered what we need to be doing as an organization in the next 10 to 20 years to be relevant and successful. He championed our young producers program and has taken an active role in program planning.”

BIF’s mission is to help improve the beef industry by promoting greater acceptance of performance evaluation. Parish says Marty has been a “behind-the-scenes advocate” his entire career promoting the BIF mission.

“Through better and tougher times, genetic improvement priority needs to be constant,” Marty says. “Pregnant, long-lived cows that don’t eat us out of house and home, that have live, fast-growing, healthy calves and a beef product that everyone enjoys to eat are always the genetic goal. It’s not a simple proposition, but is the only way we can promote profit up and down the beef chain.

“We (the beef industry) must keep the hammer down and promote the use of genetic improvement tools. Both tried-and-true profit-building technologies like EPDs (expected progeny differences), selection indexes and crossbreeding, along with the new opportunities brought about by the DNA era, need to be employed to create the benefits they offer.”

Growing up

Originally from Normal, Illinois, Marty grew up involved in the swine seedstock industry. When he was in grade school he started a purebred Chester White business with his family. It continued until 2015. 

“In those days everyone with a will and a set of stock racks could be a successful seedstock producer, even a young upstart,” he says. “Times have really changed in the pig breeding business, and now I use those lessons for decision making every day in the beef business.  Watching nearly everyone I knew and looked up to go out of business — and in some cases lose everything they worked for — to changes in the swine industry had a profound effect on my life.”

After graduating from high school, he attended Kansas State University where he received his bachelor’s degree in animal sciences and industry (’86) and was a member of the livestock judging team. He then obtained his master’s degree in swine genetics and management from the University of Missouri (MU). While at MU, Marty taught for five years and during that time coached the livestock and meat animal evaluation teams.

Today he continues to judge a few livestock shows throughout the country and has volunteered countless hours in educating youth about opportunities and the potential rewarding futures for them in the livestock industry.

Marty transitioned from teaching to extension in 1994, serving as the MU regional livestock specialist for three years and then as an extension swine specialist in Michigan for two more.

In 1988, Marty joined the staff at the American Simmental Association (ASA). He wore many hats while at ASA. In addition to coordinating ASA’s commercial marketing, seedstock marketing and field staff services, he coordinated and grew the long-running ASA Young Sire Evaluation Program. He built the program into the industry’s largest structured sire test, with hundreds of sires of several breeds being tested through the years.

Much of the credit for his successful tenure in Bozeman he gives to his boss and mentor Dr. Jerry Lipsey. “Jerry has been a pioneer in the beef business and in the field of education at all levels for most of his life. He gave me the opportunity to pursue my passion for genetics and had a huge effect on how I see this business and the world.”

While at ASA, Marty worked diligently to build bridges between all segments of the industry — cow-calf, feedlot, packers and seedstock. An accomplished speaker with a keen sense of humor, he is in great demand at field days, educational programs and seminars throughout the country. His strong communication skills and sound advice have earned him widespread accolades and respect.

While at the ASA, he received the Golden Book award from the World Simmental Federation for distinguished service.

After 12 years with ASA, Marty moved back to Normal, Illinois, and founded Allied Genetic Resources. With more than 80 owners specializing in the production and marketing of SimAngus, Simmental, Angus, Red Angus, Gelbvieh, Balancer and Shorthorn commercial bulls, Allied is one of the largest coordinated seedstock businesses in the United States, marketing nearly 9,000 bulls annually.

Allied currently has five full-time employees and is focused on customer service opportunities for the commercial customer base of its ownership. It is designed as a support business for these independent producers, enabling them to offer value-added options not easily available to them as individual producers. The commercial customer base of the Allied ownership is around 4,500 producers with an estimate of nearly 1 million commercial females.

BIF involvement

Marty attended his first BIF Research Symposium and Convention in 2000 in Wichita, Kansas.

“The BIF convention is among the very best of the beef industry conventions and a gathering of committed participants every year,” Marty says. “Almost all of us involved had our first experience with BIF as a convention participant and, because of the experience there, ultimately became more involved with the larger purpose of the organization.

“BIF is a first-class organization of the best beef genetics professionals in the world. All levels of the industry are represented among the leadership of the organization and it is one of the most altruistic and industry-serving groups I have had the privilege to work with. That is rare these days.”

In 2011, Marty was presented the BIF Continuing Service Award for his significant contribution to the industry and for his efforts toward large-scale genetic information collection and promotion of change.

Marty was elected to the BIF board in 2012, and through the years has served on multiple committees, including the on-going beef cattle research funding project.

“The board has absolutely grown in terms of our activity level since 2012. One thing that I don’t know that everyone realizes is that the BIF board is made up of an elected body of producers that have voting responsibilities and then a very large group of members representing all other facets of the beef genetics research community and business,” he explains.

In 1968 BIF was formed as a means to standardize programs and methodologies, and to create greater awareness, acceptance and usage of performance concepts in beef production. The organization’s three-leaf clover logo would come to represent industry, extension and research, just as the organization’s annual symposium would become the premier forum bringing industry segments together to discuss and evaluate performance topics.

 “Research supporting livestock production and, in turn, producers applying technology and supporting research is the model that BIF represents and promotes,” he adds. “That system makes good sense to me, particularly in today’s relatively uncoordinated beef production system in the world.”

Marty will pass the BIF reigns to the next president on Friday, June 2, but there’s no doubt his passion and commitment to BIF’s principles and goals will continue for years to come.  

The CattleFax Trends+ Cow-Calf Webinar will be on May 24, 2017 at 5:30 p.m. MT. 

Have the lows been established for the cattle industry? With the magnitude of the breaks and rallies that we have experienced across the entire cattle industry thus far that question is on everyone’s mind. An upcoming, free CattleFax webinar will address that question as well as provide an outlook for the cow-calf and entire beef industry for 2017.

CattleFax analysts will discuss a variety of topics in the one-hour session, including:

-- Cattle and feedstuff market projections for the next 12 to 18 months

-- Calf market outlook through Summer and Fall of 2017

-- Analysis of a recent Cow-Calf Survey conducted by CattleFax

Register here

Chris Martin, of Nashville, TN has been involved in the registered seedstock cattle industry since he received his first crossbred Simmental heifer at the age of 8. Chris purchased his first black Simmental cattle in 1990 and later introduced Angus genetics into his breeding program, anticipating the popularity and market acceptance of SimAngusTM. He currently serves as farm manager of Water’s Edge Farm in Franklin and works with his father on the family operation, Martin Farms, Lyles. His family began utilizing AI in 1971 to incorporate Simmental genetics into a commercial crossbred cow herd. Chris serves as secretary of the Tennessee Simmental Association and editor of the state association newsletter, The Tennessee Simmental SCOOP. He has three teenage daughters: Claire, Kendall, and Sorrell who show Hereford cattle.
Chris received a bachelor degree in animal science from the University of Tennessee where he participated on the meats and livestock judging teams. He also holds a master’s in ruminant nutrition from Southern Illinois University and a BFA in graphic design from Watkins College of Art. In addition to his other duties, Chris enjoys designing sale catalogs and ads as a freelance graphic designer. 

Nathanael M. Thompson, Eric A. DeVuyst, B. Wade Brorsen, and Jayson L. Lusk     |     

We estimate the value of using genetic information to make fed cattle marketing decisions. Efficiency gains result from sorting cattle into marketing groups, including more accurate optimal days-on-feed and reduced variability of returns to cattle feeding. The value of using genetic information to selectively market cattle ranged from $1–$13/head depending on how a producer currently markets cattle and the grid structure. Although these values of genetic information were generally higher than those reported in previous research, they were still not enough to offset the current cost of genetic testing (about $40/head). Key words: fed cattle marketing, genetics, molecular breeding value, risk aversion, value of information

Introduction The beef industry has promoted value-based marketing strategies since the early 1990s in an effort to improve the quality and consistency of beef products (Value-Based Marketing Task Force, 1990). Most notably, grid pricing, introduced in the mid–1990s, provides transparent price signals. Traditional cash pricing mechanisms, such as live weight and dressed weight pricing, are not based on the actual quality and yield grade of carcasses. As a result, above-average cattle are paid less than their cutout value and below-average cattle are paid more than their cutout value. Therefore, traditional pricing mechanisms inhibit information flow from beef consumers to cattle producers (Feuz, Fausti, and Wagner, 1993; Fausti, Feuz, and Wagner, 1998). Grid pricing, on the other hand, determines value based on the carcass merit of individual animals. Premiums and discounts that make up the grid reflect consumer preferences and transmit these signals upstream to cattle producers. Feedback on individual carcass performance and value provides an incentive for producers to make necessary changes to “their breeding, feeding, and sorting programs” (Johnson and Ward, 2005, p. 562). The National Beef Quality Audit (NBQA) reported that the share of fed cattle marketed on a grid increased from 15% in 1995 to 34% in 2005 (National Cattlemen’s Beef Association, 2006). However, grid pricing has yet to become the dominant fed cattle marketing strategy as many had projected (Schroeder et al., 2002), accounting for only 40%–45% of fed cattle marketings (Fausti et al., 2010). Ample literature has investigated producer incentives and disincentives to adopt grid pricing, and the fundamental marketing risk created by the system has been identified as the primary barrier to adoption (Fausti, Feuz, and Wagner, 1998; Anderson and Zeuli, 2001; Fausti and Qasmi, 2002). Depending on the sample period, live weight, dressed weight, or grid pricing can have the highest returns, but variability is consistently highest for grid pricing (Feuz, Fausti, and Wagner, 1993; Schroeder and Graff, 2000; Anderson and Zeuli, 2001; Fausti and Qasmi, 2002; Lusk et al., 2003). This problem is further exacerbated by varying levels of risk aversion among cattle producers (Fausti and Feuz, 1995; Feuz, Fausti, and Wagner, 1995; Fausti, Wang, and Lange, 2013; Fausti et al., 2014).

Continue reading

Cow-calf producers who don't use science when selecting genetics may find their herd on the wrong end of a smoking gun.
By Laura Mushrush      |      
A herd sire packs a powerful punch when it comes to the genetic development of a cow herd. An elementary school science lesson and plain common sense teaches the 50:50 relationship when it comes to the creation of offspring - take that logic to the cow pen, and a bad bull = bad calves.
However, with years of brain power invested into research and the development of technology, cattle producers have access to the most advanced genetic selection tools of their time, and those tools are right at their fingertips. Even still, there are producers hesitant to embrace the use of science when it comes to purchasing their next herd bull. According to Larry Keenan, director of breed improvement for the Red Angus Association of America, this resistance is as risky as playing a game of Russian roulette with your genetic program.

"The quality of a bull will be represented in the entire calf crop, because if his genetics are low-quality, then half of his offspring's genetics will be low-quality," Keenan says. "Making matters worse, it has a compounding effect that will stay in herd for generations if replacements are kept." Reason being since you cull bulls more quickly than cows, your bull battery accounts for 75% of your total herd genetics.

Purpose: To aid in the professional development, success, and experiences of young animal scientists at the regional and national level, by providing support for graduate study. The recipient shall mentor a Masters or PhD student in Animal Science. The recipient mentor and student shall provide a report for publication in both SimTalk and the Register.

The Committee requests that faculty mentors apply for the grant to assist in planning and conducting research, as well as graduate student recruitment and travel. The Committee will award funds to the top two qualifying programs: $5,000 to the top pick and $3,000 to the second choice.

This grant is available to all agriculture disciplines; however, focus will be on the genetic improvement of livestock. Entry Deadline: April 15, with announcement by May 15.

To apply for this award: Faculty members must submit an application explaining the particular area of study and how these funds will be used. The application will include a description of the research, along with supporting documentation from the Department Administration.

This grant will be made payable as a gift to the research account of the selected faculty member. Entry Deadline: April 15

Applications may be submitted electronically or in hard copy to the American Simmental Association One Genetics Way Bozeman, MT 59718 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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