the Register

the Register is the official publication of the American Simmental Association and is distributed to nearly 5,500 members and subscribers 9 times each year. It focuses on ASA’s paid membership and provides information on programs and services offered by the ASA.

Current issue

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Archive

Circulation: 5,500

Demographics: ASA’s paid membership and subscribers

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SimTalk

SimTalk is directed toward the commercial producer. 40,000 copies are distributed 4 times a year to non-member buyers, active members, cattle buyers, extension personnel, industry professionals and new inquiries. In addition, 5,000 copies are hand-distributed at shows, sales and many other events throughout the year. It contains useful information on all facets of the industry, and features the Sire Summary twice a year. As a special summer issue of SimTalk, we also publish an ASA Membership Directory, which lists every active adult and junior ASA member by state. Standard issues of SimTalk are mailed in January, March and September.

Current issue

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Archive

Circulation: 45,000

Demographics: Active members, non-member buyers, cattle buyers, extension personnel, industry professionals and new inquiries. 5,000 more are distributed at trade shows and industry events throughout the year.

Breeder Directory, a special summer issue of SimTalk
Circulation: 16,000
Demographics: Active members, non-member buyers, cattle buyers, extension personnel, industry professionals and new inquiries. 5,000 more are distributed at trade shows and industry events throughout the year, as well as to anyone requesting SimGenetic sources in their regions.

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To advertise in the Register and SimTalk contact Jeff Thomas:

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Or call 406.587.2778
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