October 18, 2022

AMERICAN SIMMENTAL ASSOCIATION SIGNS ON WITH THE GENETIC MERIT PRICING TASK FORCE 

The GMP has the capacity to strengthen the position of serious producers who intentionally build profit-oriented genetics for the cow-calf operator, cattle feeders, and packers alike. At the same time, this approach offers greater awareness of the current beef population and gives all parties the opportunity to make future-minded decisions with forethought, facts, and a tangible understanding of actual profit potential. 

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