Trustee Elections Underway!

Each candidate in your region would welcome a conversation with you; take time to read their profiles, their campaign letters, and give them a call... then VOTE.
This year's election is for positions open in the North Central and South Central regions.
The Eastern Region - no open positions.
Western Region -- Tim Curran and Clay Lassle will serve second terms.
Election Process Explained
Election Process Explained
South Central Region: Click on the links for candidate profiles and campaign letters.
Chuck Miller, Olean, Missouri.       Profile   Letter
Greg Walthall, Windsor, Missouri.  Profile   Letter

North Central Region: Click on the links for candidate profiles and campaign letters.
John Irvine, Manhattan, Kansas.   Profile   Letter

J.W. Brune, Overbrook, Kansas.   Profile   Letter
Notify Nancy Chesterfield (This email address is being protected from spambots. You need JavaScript enabled to view it.) if you have not received your paper ballot
through the general postal service or your electronic notification. Ballots were sent to adult members
who have paid their annual service fee, and registered or transferred at least one animal within the last two years by November 1, 2018.
  • Paper Ballots were mailed on November 13, 2018. Deadline to vote: paper ballots must be received at the Chairman of the Tellers' office on or before December 14, 2018. 
    • You are able to vote electronically. Your paper ballot has instructions for you to vote electronically. By voting electronically, you will receive a receipt to acknowledge your vote is received, eliminating the worry whether the postal service delivered your ballot on time.
  • Electronic ballots. If you have indicated your preference to vote electronically (through Herdbook Services) a notice from BigPulse (third-party, electronic voting program) was sent to you. Deadline to vote: before midnight December 14, 2018.
    • These notifications have gone into SPAM mail at times.  Please Check.
  • From: BigPulse for the American Simmental Association.
  • Subject: American Simmental 2018 North Central (or South Central) Trustee Election.
  • The body of the email will give you the link to vote and your passcode.

Trustee election closes on December 14, 2018, midnight. Paper ballots must arrive at the Chairman of the Tellers' office on or before December 14, 2018. We encourage you to vote electronically to ensure your vote arrives on time.



What is it? 

Recently, the American Simmental Association (ASA) Board of Trustees passed a directive to put significant effort into the collection of sire-identified carcass phenotypes. This is an understandably large undertaking and we need your help.
Let's face it if you are a seedstock breeder we do not expect to receive a significant amount of carcass data from your herd, as the bulk of your animals become breeding stock.  Rather, the path to increased carcass collection lies in the customers of yours who trust your genetics and retain ownership through slaughter. It's likely you are already thinking of those couple producers you sell bulls to that retain ownership.
It wasn't that long ago that ASA rolled out the commercial Total Herd Enrollment (THE-CM) option, specifically geared for the commercial cattlemen. This option was designed to offer a home for those commercial cow-calf operators who wanted more in terms of genetic awareness on their cowherd.
This is where we believe we can help. For those commercial producers who are already taking on the risk of retaining ownership, who are data-driven, and interested in better understanding the genetic merit of their cowherd we would like to assist them by enrolling their cowherd into THE-CM.
For just $500/per year, with no limitation on herd size, the ASA will provide membership, access to Herdbook and Active Herd management software, EPD's and selection indexes powered by BOLT on the producer's entire female population, and the opportunity to take advantage of the many other programs offered by ASA.
This is an opportunity for your customers to take their herds to the next level, benefit the ASA genetic evaluation, and even better they will help prove your genetics faster. That's right. By introducing additional contemporary groups tracing back to your genetics, your own EPDs will become more accurate.
More powerful predictions, improved accuracy, and more meaningful carcass EPD's can all be achieved on your cowherd by integrating your customers' cowherds into THE-CM.  Call Lane Giess or Jannine Story at 406.587.4531 if you have customers who may be interested.


DNA Update

DNA Invoicing
Starting September 1, 2018, DNA invoicing will be completed at the time of requesting the tests (instead of when results are received).  This will increase efficiencies and reduce the number of invoices members currently receive.

Since it takes time to order kits and for the sample to complete testing, other types of processing (registrations, THE enrollment, transfers) will not be delayed pending DNA payment for a period of time.

New Genetic Condition Panel Pricing
The Genetic Conditions Panel is undergoing changes to include all 7 of the genetic defects tracked by the American Simmental Association. These defects are: AM, NH, CA, DD, OS, PHA, and TH. The new Genetic Conditions Panel will only be available with GGP-LD or GGP-HD testing and the add on price for the panel will be $25. If the animal is not undergoing a GGP-LD or GGP-HD test, then defect testing will be $25 per defect.  If requesting the genetic conditions panel after a GGP-LD or GGP-HD test is complete, then the testing will be billed at single defect rates, which is $25 per defect.


Educational Promotion of ASA's Services and Programs

 ASA has expanded the opportunities for you to request a knowledgeable person to an event.  This may be in a formal presentation, one of the speakers at an event, or a few minutes in front of the crowd with an invite to consult one-on-one about ASA's programs and services.  We are seeking members who would like an event to be considered; here are the parameters to determine possible ASA attendance for education and program awareness.

 1. Audience Qualifier.  Must have a minimum of 25 individuals in attendance; highlighting ASA program(s); event must align with ASA goals and programs; ASA personnel must be the focus for at least 30 minutes or 50% of the event. 
2. $3,500 in business with ASA (within a fiscal year) per membership; must allow some form of education or program awareness.

 3. $2,000 in advertising with ASA Publication.  Must be a singular membership/account or a collaborative sale; must allow some form of education or program awareness.
4. $500 "Buy-a-Day"; must allow some form of education or program awareness.
5. State Associations. State associations receive two free days per year for ASA attendance; must allow some form of education or program awareness; one of the two days must be commercially oriented.
Contact Luke Bowman at 765.993.6681 for more information.

Join us in Denver for the auction following the Foundation Gala on January 20, 2019, at the DoubleTree (3203 Quebec Street). Can't make it to Denver? Look for the auction online at

Benelli Raffaello 50th Anniversary Limited Shotgun, Eagle Pass Ranch - Pheasant Hunt, Napa Valley for Two - Tour and Wine Tasting, Ultimate Alaska Fishing Lodge Experience, Original Design 50th Belt Buckle, 50th Anniversary Belt Buckle #43, Old Swiss Bell from Simmental Way building, Custom-made Saddle Blanket, Custom-made Bit, Handmade Natural Turquoise and Heishi Beaded Necklace and more!

Go to to order your copy.

Excerpt from the Foreword written by Dr. John Pollak.                             

"The reader of this book will gain knowledge of the history of the Simmental breed, the Association and the people behind the breed. Embracing the story of Simmental in the United States beef industry may help create a sense of accomplishment and relevance that current membership can take pride in as they carry the banner of the breed forward. But there is also value in studying history. Generations of cattle and of the ranchers and farmers who produced those cattle have come and gone over the past 50 years. They faced cyclical cattle markets, environmental and social issues, and challenges that come from moving an organization and a diverse membership forward. They made mistakes and at times got off course, yet learning from these miscues prepares today's leaders for making future decisions. Bold decisions were made that created positive change and should instill confidence in future leadership as they seek to be innovative in new endeavors. The constant threat in the past is that they continued to adhere to the core principle of data collection and utilization. Hence, I encourage all who read this book to keep in mind how knowledge of this history will help in addressing current aspirations for producing better cattle while addressing new challenges that face not just Simmental but the entire cattle industry".  


I’ve read my copy three times. Amazing job done! I appreciate learning the vast amount of history, and specifically what happened to the breed through the 1980's". Craig Johnson.
"Loved the presentation! I too would encourage everyone to take the time and read the book, it is a great and honest synopsis of the history of the ASA and a truly thoughtful piece. History has its greatest value when its lessons help shape our future. Congratulations Bob and thanks for all of your efforts!" Marty Ropp


“Simmental's American Journey' tells the story of a great breed of cattle that originated in Switzerland but crossed the Atlantic ocean in the late 60's! Thanks to Dr. Bob Hough, Paulette Cochenour and others who put over 70,000 words and 400 photos into this great book! Only $25 and available from the American Simmental Association! No doubt if you're an Ag educator you need this book as a reference in your classroom! In fact, if you are a breeder of Simgenetic cattle this would be a great gift for your local Ag teachers or County Agent!" Billy Moss


“Simmental's American Journey isn't a pretentious stroll through history. Dr. Hough candidly tackles the breed’s history through good times and tough years. He stresses the lessons learned at FOCUS 2000 and its pivotal role in our breed’s re-alignment with industry needs. He emphasizes Simmental’s science and performance roots and frankly depicts the leadership’s strengths and visions. This book accurately conveys the association’s struggles and vitality. It is a must-read for ag history buffs, as well as future cattlemen.” says Susan Russell, Sugar City, CO, Colorado Simmental Association Secretary and Treasurer.

Simmental sires are now recognized by Integrity Beef Alliance (IBA) as part of their value-added program. IBA is a comprehensive beef production system, through which members can utilize standardized management practices, marketing outlets, data utilization, assistance procuring replacement cattle, and additional support. IBA's Terminal Calf Program provides members with the option of participating in a value-added calf sale and offers producers additional support such as data consultation. The Replacement Female Program offers producers the opportunity to market females to IBA Terminal Calf Program participants. IBA helps members produce a product that exceeds consumer expectations.

"Integrity Beef Alliance is pleased to announce the recent inclusion of the Simmental breed as an approved bull for use in the value-added program," said Robert Wells, Alliance Executive Director. "Simmental cows were already approved. We believe this will allow commercial producers utilizing Simmental genetics an additional opportunity to be recognized and receive premiums for all the value-added traits they build into their cattle. Integrity Beef Alliance has an 18-year track record of producing high-quality value-added calves for the industry and which consumers are demanding."

Chip Kemp, American Simmental Association Director of Commercial and Industry Operations, expressed ASA's enthusiasm about ASA's relationship with IBA. "The inclusion of SimGenetics into the Integrity Beef Alliance program is a win for all involved," said Kemp. "This allows those savvy, profit-focused commercial producers involved with IBA the freedom to incorporate today's Simmental influenced genetics to add serious value to their feeder calves and to add meaningful maternal merit as well. The evolution of SimGenetics, and the fact that this evolution is backed with fact-based science, makes for an ideal complement to the predominant cow base in the south central US. The data is clear, the overwhelming majority of commercial operations can benefit from an infusion of Simmental genetics. We are pleased the IBA leadership team has welcomed SimGenetics into their progressive and highly regarded data-driven program."

To learn more about IBA, please visit

Founded in 1968, the American Simmental Association is headquartered in Bozeman, MT. ASA is committed to leveraging technology, education and collaboration to accelerate genetic profitability for the beef industry. In keeping with its commitment, ASA, along with its partners, formed International Genetic Solutions - the world's largest multi-breed genetic evaluation of beef cattle.

Multi-breed Evaluation


IGS Releases Multi-breed Genetic Evaluation powered by BOLT

Multi-breed Genetic Evaluation powered by BOLT 


FAQs: IGS Multi-breed Genetic Evaluation powered by BOLT

What to Expect with Multi-breed Genetic Evaluation Powered by BOLT

The Value of DNA Information in the Multi-breed Genetic Evaluation Powered by BOLT

Multi-breed Stayability: First EPDs Using BOLT

Are the New BOLT-Derived EPDs More Accurate Than Previous Cornell EPDs?

International Genetic Solutions (IGS) is an unprecedented collaboration between progressive breed associations fervently committed to enhancing commercial profitability.  The collaboration has yielded the world’s largest genetic evaluation of beef cattle with over 17 million animals and 120,000+ genotypes.

In keeping with our commitment to the cattle industry, IGS is pleased to announce the IGS Multi-breed Genetic Evaluation powered by BOLT.  The new genetic evaluation provides more predictive EPDs, better use of genomics, more accurate accuracy reported with EPDs, all with weekly evaluations.  The announcement ushers in a new era in genetic evaluation — an era made possible by a genetic evaluation system dubbed BOLT (Biometric Open Language Tools, owned by Theta Solutions, LLC).  

Click to read:  
IGS Releases Multi-breed Genetic Evaluation powered by BOLT

click to listen to all presentations

ASA's Chip Kemp presents at the 2018 Strategy Forum on Livestock Traceability

Listen to his presentaion here:

Data Collection: Coercion or Collaboration
Audio PDF Chip Kemp - Director of IGS Commercial and Industry Operations



American Simmental-Simbrah Foundation Auction

Join the ASF Auction Following the Foundation Gala, Sunday Evening, January 20, 2019, in Denver at the DoubleTree Hotel (3203 Quebec Street).  The auction will also be online at

Visit for auction details and to view the auction items!

Just how long does it take to get from a DNA test request to a result on Herdbook? Give yourself a two-month head start to be sure. Check this link to learn more about testing requirements, timelines, and top tips for success!



Is your cow herd a part of ASA’s Total Herd Enrollment program? Spring 2019 enrollment opened on October 15. Any females calving between January 1 and June 30, 2019, need to be enrolled by December 15, 2018, to take advantage of the lowest enrollment fees.  Don’t delay, enroll today! #simmental #simgenetics #totalherdenrollment #beefcattle #data

For a quick refresher on updating your THE inventory - read and follow our blog Have U Herd?

Got pics? ASA Publication, Inc. is always looking for photos for the Register and SimTalk: covers, editorial, and advertising.

  • The vertical format works best for front covers, both vertical and horizontal advertising and editorial.
  • High-resolution, large format, original image
  • $100 for every photo used on the cover of the Register or SimTalk and $50 for every photo used in an ASA ad or editorial. The one-time payment will be rendered upon the use of the photo.
  • All photos become the property of ASA and ASA Publication, Inc.
  • Include a detailed description of location and cattle along with complete contact information: name, address, and phone number.

Submit photos to This email address is being protected from spambots. You need JavaScript enabled to view it.


#simmental #simgenetics #beefcattle #cattlephotography

Unprecedented awareness of your feeder calves. No cost! The IGS Feeder Profit Calculator identifies the relative value of your feeder calves and provides a third-party certification to data-driven buyers. Follow the link in our profile to learn more today! Know. Or guess. You decide.

What is it?

#internationalgeneticsolutions #beefcattle #profit

Order your book today!

Louisville is the second of four major PTP shows that make up the Ring of Champions program. 

#progressthroughperformance #simmental#simgenetics #beefcattle

Click for more info.



Dr. Wade Shafer addressing the World Simmental Fleckvieh Federation Congress at Ft Worth Texas. Photo credit: Fred Schuetze.  

    View the presentation in two segments:  View part one.           View part two.

Price slides are a fact of life in marketing feeder cattle. Here's a look at how it works.          |        
Nevil Speer             
Over the past month, this column has focused on the feeder cattle market and various value drivers in an effort to help producers better understand market principles while marketing is fresh on their mind. Previous columns have focused on: 
Most of that discussion is fairly straightforward and generally easy to illustrate and explain.  That's especially true given that all of it's categorical. For example, cattle are either weaned or they aren't - and there's a distinct value difference between the two categories.
But when it comes to dealing with price slides and/or weight stops (never mind shrink for this discussion), my experience has been those principles are generally more difficult to understand.   Price slides effectively adjust the price downward as cattle exceed the contract base weight.  Meanwhile, weight stops establish a hard break - any weight beyond the weight stop will not be paid for, thereby establishing a total dollar ceiling.  

This week's illustration highlights a straightforward example for 640-pound calves priced at $155 per cwt with a $10 per cwt right-side slide (a slide applies only to the cattle as they get heavier), no slide window (zero tolerance beyond the base weight) and a 25-pound weight stop in place. 


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