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Industry News

Right Man at the Right Time

July 30, 2020 Industry News ASA
By Dan Rieder | Earl B. Peterson, who served as ASA’s CEO between 1978 and 1990, has passed away, leaving behind a legacy based on his skills as a money manager and practical administrator. “I knew Earl casually before he joined the ASA staff, so I was…

New Research Program Offers Members Half-off Genomic Tests for Their Calf Crop

July 29, 2020 Industry News ASA
By Drs. Jackie Atkins and Rachel Endecott | Background: Calf Crop Genomics, a recent program launched by the American Simmental Association in collaboration with Neogen®, offers a 50% off GGP-LD genomic test including parentage ($25 compared to $50 equivalent…

ASA and Neogen Genomics Remain Committed to Serving You


Both the American Simmental Association and Neogen Genomics have acted to continue to provide services and protect employee safety. Many employees with both businesses are successfully working remotely to provide excellent customer service.

Neogen Genomics has taken many steps to ensure the safety of laboratory personnel and remains committed to taking the necessary measures to continue processing samples, maintaining turnaround time, and avoid interruption in delivering results. After a brief pause, ASA will resume shipping DNA kits once per week on Fridays, beginning April 3. If you wish for your kit request to be included in a Friday shipment, please submit your request by 4:30 pm Mountain on Thursday.

Don’t hesitate to contact the DNA Department at This email address is being protected from spambots. You need JavaScript enabled to view it. or 406-587-4531. Rachel, Lilly, Molly, and Lauren are here to help and look forward to assisting you with your DNA testing needs.

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