Holliman's Circle H Cattle Company is a purebred seedstock operation with a goal of producing quality, homozygous black Simmental. Selection decisions are performance-based, using EPDs, ultrasound measurements and DNA profiles, and structural soundness. A beef industry leader, he has served as president of the Beef Improvement Federation and the Alabama Cattlemen's Association, and as president, vice president and secretary of the Alabama Simmental Association. He also served a previous three-year term on the ASA Board of Trustees, chairing the Policies and Procedures Committee and served as ASA treasurer. He holds B.S. and M.S. degrees from Mississippi State University and spent his career with the Black Belt Research Center at Marion Junction, serving as Director since 1989 until retirement in 2013. Holliman and his wife, Kathleen, are the parents of one son, Bret (Mary Ellen), who is employed by the National Agricultural Statistics Service in Austin, Texas.