<p><b>Event management</b> is the application of <a title="Project management" href="https://en.wikipedia.org/wiki/Project_management">project management</a> to the creation and development of large scale events such as <a title="Festival" href="https://en.wikipedia.org/wiki/Festival">festivals</a>, conferences, ceremonies, formal parties, concerts, or <a title="Convention (meeting)" href="https://en.wikipedia.org/wiki/Convention_%28meeting%29">conventions</a>. It involves studying the brand, identifying the <a title="Target audience" href="https://en.wikipedia.org/wiki/Target_audience">target audience</a>, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.<sup id="cite_ref-1" class="reference"></sup></p>