Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
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Industry News

  •     The SPC is not breed specific.  It is open to all youth in the beef industry ages 8-21 . Gaining first-hand cattle feeding experience, working with professionals and mentors in the cattle industry, and learning how to make cost-effective decisions are a handful of the opportunities that many young cattlemen and cattlewomen do not encounter. With the American Simmental Association’s (ASA) commitment to providing these difficult-to-attain resources for youth through a hands-on program, the Steer Profitability Competition (SPC) provides a platform for juniors to integrate their knowledge into real-world scenarios. The SPC provides meaningful exposure to opportunities and challenges associated with cattle feeding. It is a contest to gauge the overall profitability of a given steer or pen of steers in a commercial setting. All steers are marketed on a
  • Have you attended any ASA, state association, member or industry events recently? ASA was the buzz at BIF; Regional and National Classics have pulled in record attendance; advancement of DNA/Genomics is improving selection tools for better Simmental and Simbrah genetics, and we have more to do! The ASA Board of Trustees invite you to apply for open seats on the board for 2018.  The Trustee Application Form is on ASA's website:  www.simmental.org/trusteeapplication  (a fillable PDF form is available here)  or contact Nomination Chairman, Tim Smith (smithgenetics1@gmail.com / 512-587-7896) or the ASA office, Linda Kesler (lkesler@simmgene.com / 406-581-6802). It is an exciting time for ASA and you could become more involved in the advancement of the Simmental and Simbrah breeds.  If interested, don't hesitate to contact one of the nominating committee members
  • By Laura Valenti, originally published in Ozarks Farm & Neighbor      |       Kris and Glenn Callison moved from California to rural Lawrence County, outside Mount Vernon, Mo., upon Glenn's medical retirement as a state fire fighter and chimney sweep in California more than a decade ago.   "Many of Glenn's family members already lived in this area, working with dairy and beef cattle," Kris shared recently at her home, surrounded by their children, Rebekah (20), Rachel (15) and Seth (12). "We knew we wanted to raise cattle and attended the Ozark Empire Fair and Farmfest in Springfield, Mo. We looked at three different breeds, but it was the people who raised Simmentals who really reached out to us," she recalled. "They were so friendly and have
  • The Canadian Simmental Association (CSA) will be hosting the 2017 Simmental Federation of Americas meeting. It will be held in conjunction with the National Simmental Show during the Canadian Western Agribition, November 20-25th, in Regina, Saskatchewan. US Simmental breeders and affiliated industries are invited to attend. A block of rooms is available until October 20, 2017, at the Double Tree by Hilton Regina. Registration is at a discounted rate before September 15. Go to www.simmental.com to register and find the schedule of events.
  • The Texas Junior Simmental Simbrah Association (TJSSA) held their 45th State Futurity June 8-11, 2017 at the Brazos County Expo Center in Bryan, Texas. Futurity activities included contests to prepare participants for the National Classic, cattle show, director elections, Queen/Sweetheart contest, and the awarding of $19,000 in scholarships. It was a record breaking year with 143 youth competing in the events, and 193 head of cattle shown.   The TJSSA Board of Directors conducted officer elections, electing Payton Meuth, Floresville, President; Amelia Stavinoha, Eagle Lake, Vice President; Claire Godwin, Round Rock, Secretary; Wyatt Jackson, Blum, Treasurer; Andrew Cano, Edcouch, Reporter; Megan Rogers, Lockhart, Historian; and Colton Franks, Emory, Parliamentarian. Amelia Stavinoha was selected TJSSA Queen and Mia Barba, Rosharon, was selected TJSSA Sweetheart.


You may also donate directly at the
American Simmental~Simbrah Foundation

We Get Visitors

Wade Shafer, Nancy & Tom Hill, and Leoma Wells

Nancy and Tom Hill, Stanford, MT stopped in the office while they were in town celebrating a family member's graduation from MSU.


Industry Events

03 Aug 2017
The Summit 2017
IGS Youth Leadership Conference August 3-6 2017, Lincoln, NA
Hosted by the American Junior Simmental, Shorthorn, and Gelbvieh Associations
This summit is open to all youth in the beef industry ages 14-22.
Online registrations opens April 1 at www.InternationalGeneticSolutions.com
The Deadline for registration July 1.
12 Aug 2017
KS Simmental/Junior Association Annual Meeting
Annual Meeting and Cattle Viewing
Saturday, August 12, 2017 - near Troy | Get information here
17 Sep 2017
Fall Focus 2017
Co-hosted by: ND Simmental Association and the ASA
Ramkota Hotel Headquarters
800 South 3rd St.
Bismarck, ND 58504
(701) 258-7700
Room Block: "Fall Focus"
Room block deadline is Sept. 4, 2017 Register here


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Upcoming Sales

29 Jul 2017
Simmental Breeder's Sweepstakes
Louisville, KY
05 Aug 2017
Genetic Connection Sale
Cullman, AL
25 Aug 2017
Circle M Farms Dispersal Sale, Part II
Grand Saline, TX
26 Aug 2017
Circle M Farms Dispersal Sale, Part II
Grand Saline, TX
26 Aug 2017
Georgia Generations of Value Sale
Colbert, GA
02 Sep 2017
43rd Annual North Carolina Fall Harvest Sale
Union Grove, NC
02 Sep 2017
Burns Brand Female Sale
Almond, WI
09 Sep 2017
Silver Towne Farms 31st Annual Production Sale
Winchester, IN
16 Sep 2017
Alabama and Mississippi State Association Sale
Uniontown, MS
16 Sep 2017
KenCo Family Matters
Auburn, KY
17 Sep 2017
Illini Elite Simmental Sale
Shelbyville, IL
19 Sep 2017
Wasinger Cattle Company's Online Sale

23 Sep 2017
Simbrah Synergy X
Giddings, TX