Excerpt from Chapter 6: Performance the Simmental Way. Don Vaniman (ASA's EVP 1969-1978) introduces the National Sire Summary.

Here's What People are Saying...                                 

"I've read my copy three times. Amazing job done! I appreciate learning the vast amount of history, and specifically what happened to the breed through the 1980's". Craig Johnson. 

"Loved the presentation! I too would encourage everyone to take the time and read the book, it is a great and honest synopsis of the history of the ASA and a truly thoughtful piece. History has its greatest value when its lessons help shape our future. Congratulations Bob and thanks for all of your efforts!"   Marty Ropp                                       


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  • 2018 Strategy Forum on Livestock Traceability
    2018 Strategy Forum on Livestock Traceability
    ASA's Chip Kemp presents at the 2018 Strategy Forum on Livestock Traceability Listen to his presentaion here: Data Collection: Coercion or Collaboration Audio / PDF Chip Kemp - Director of IGS Commercial and Industry Operations
  • 2018 NBCEC Brown Bagger Registration
    2018 NBCEC Brown Bagger Registration
    Dear Educators, Allied Industry and Breed Association Staff | Please plan to join the 2018 National Beef Cattle Evaluation Consortium's 'Brown Bagger' educational series. This year's series is scheduled for Wednesday's at noon Central time starting October 10 and running for four weeks. The series will feature internationally recognized speakers discussing topics including recent changes to genetic evaluation systems, novel trait development (PAP and water intake), encouraging data collection, correct breed utilization, and emerging decision support tools. Each segment is scheduled for approximately 1 hour. You may login after 11:30 AM to be prepared for the noon start. Intended audience:The…
  • The Vision of the American Simmental Association
    The Vision of the American Simmental Association
    Dr. Wade Shafer addressing the World Simmental Fleckvieh Federation Congress at Ft Worth Texas. Photo credit: Fred Schuetze. View the presentation in two segments: View part one. View part two.
  • How Feeder Cattle Price Slides Work, and Why.
    How Feeder Cattle Price Slides Work, and Why.
    Price slides are a fact of life in marketing feeder cattle. Here's a look at how it works. | Nevil Speer Over the past month, this column has focused on the feeder cattle market and various value drivers in an effort to help producers better understand market principles while marketing is fresh on their mind. Previous columns have focused on: Price spread between feeder cattle and the deferred fed market Relative value of premiums and discounts surrounding sex, region and breed Management influence (i.e. weaning and vaccination) on market price The long-run premium derived from source and age verification Most…
  • Youth Programs and ASF Foundation Manager
    Youth Programs and ASF Foundation Manager
    ASA seeks an energetic, personable person who enjoys agriculture and the industries that support it. This person must understand and have leadership experiences with youth development in university, 4-H and/or FFA programsand with show programs and events. This person must also understand the attention and networking required to successfully fundraise and work with the Foundation Board. Please submit your cover letter, resume and references to This email address is being protected from spambots. You need JavaScript enabled to view it. by October 22, 2018. The main goals of this position are:• Youth Programs and Events. Enhance the life skills of ASA’s junior membership through leadership, business, networking, and communication training. Enhance the beef industry…

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Simmental's American Journey

by Dr. Bob Hough

To order your book go to www.simmental.org/book.


September Issue of the Register

You can always read the latest issue at: www.simmental.org/theregister

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