Industry News

It is a Really BIG Show - NCBA

April 10, 2019 Industry News ASA
by Bill Zimmerman The American Simmental Association (ASA) at the Cattle Industry Convention and NCBA Trade Show. Ed Sullivan, the host of a popular weekly TV variety show in the 1950s and 60s, started almost every show by exclaiming, “We have a really big show tonight.” It seems fitting to paraphrase that introduction to describe the annual Cattle Industry…

Announcements and Events

Application of Advanced Genetic Technology in Beef Cattle

April 18, 2019 Events ASA
May 16-17 in Centennial, CO. This lectureship will be instructed by Dr. Matt Spangler and Dr. Bob Weaber, leading beef cattle genetics experts. We'll talk all…

ASA Spotlight

Influenced by SimAngus™ Genetics

April 05, 2019 ASA Spotlight ASA
By Emme Troendle The Stewart family has found that their SimAngusTM seedstock genetics work for their commercial customers in any environment. “Everything we do revolves around if it’s going to help our customer succeed in the cattle business,” says Ken…

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Women of ASA

Down to the Genes Series

Everything Junior Members Need to Know About DNA Testing

April 09, 2019 DNA
With the upcoming AJSA Regional and National Classics, and summer show season, it is very important to be up to date on DNA requirements for registration. The deadlines in this article are specifically for the AJSA Regional and National Classics, but the general registration requirements serve as a good guide for all who will register animals for show season. Please pay close attention to the DNA…

Featured Photo

A red Uno Mas daughter having some breakfast on a frosty morning at Emmons Ranch. 
Photo submitted by Patrick Emmons.

A red Uno Mas daughter having breakfast on a frosty morning at Emmons Ranch

Submit your SimGenetic cattle photos to ASA Publication at and you could see your photo here and on our social media outlets.  You might even find your photo on the cover of our magazines! 



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