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Announcements

ASA and ASA Publication Closed September 7

The ASA office will be closed Monday, September 7 for Labor Day.

Our office will be closed on Monday, September 7, in observance of Labor Day. We hope everyone enjoys a well-earned break and a relaxing holiday weekend! We’ll be back Tuesday, September 8.

From the Desk of Dr. DeClerck
Building the Next $API and $TI: A Look at the Updated Model

A few weeks ago, I wrote about why it is time to update $API and $TI. The short version is that three things have changed: the economics of the cattle business, the technology available to model profitability, and the traits we can now measure and predict directly.

Before digging deeper into what has changed within the indexes, it is probably worth taking one step back and asking a more basic question:

What exactly are $API and $TI trying to do?

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The Official Podcast of the American Simmental Association

The Profit Through Science Podcast
Now streaming on Spotify and Apple Podcasts;

Episode 2 available now: Preview Fall Focus 2026. A big-picture look at where the beef industry is headed.

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ASA Welcomes Marcia Jedry as Director of Finance & Operations

marcia_jedry The American Simmental Association (ASA) is pleased to welcome Marcia Jedry as Director of Finance & Operations. Marcia brings extensive leadership experience in association management, finance, operations, marketing, communications, and nonprofit leadership. Her career has included executive leadership roles with organizations across Idaho, providing her with a diverse background in organizational management and a strong understanding of the relationships and partnerships that drive successful associations.