2026 Sire Source Updates
The 2026 Sire Source is expanding its reach and offers a significant opportunity to showcase your bulls. For the first time, the print edition will be mailed to all SimTalk subscribers – over 40,000 ASA members, commercial producers, universities, and industry professionals. This is an increase from the previous 8,000-member reach.
This gives your bull exposure to a nationwide audience of cattle producers actively seeking new genetics. Listings are more than just a mention; they provide direct visibility to potential buyers.
Sign up now and your bull’s listing will:
- Be live on simmental.org for the rest of 2025
- Appear in the full-color 2026 print edition
- Remain accessible online in 2026
Advertising is open to all breeders whose bulls meet the Sire Source guidelines*, regardless of ASA membership.
Contact Nancy Chesterfield (nchesterfield@simmgene.com) or Rebecca Price (rprice@simmgene.com) to get started.
*Bulls must be registered with the ASA and have all required DNA testing completed to qualify as approved AI sires.